Marketing Archives - UK Tech News https://uktechnews.co.uk/category/marketing/ The Latest News from the Professional UK Tech Scene Tue, 14 Nov 2023 11:35:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.1 156663949 Quality and authenticity not AI fakes will win brands’ hearts, influencer marketing chief warns https://uktechnews.co.uk/2023/11/14/quality-and-authenticity-not-ai-fakes-will-win-brands-hearts-influencer-marketing-chief-warns/ Tue, 14 Nov 2023 11:35:34 +0000 https://uktechnews.co.uk/quality-and-authenticity-not-ai-fakes-will-win-brands-hearts-influencer-marketing-chief-warns Creativity to replace charisma as AI impacts the influencer world, forecasts boss of Disrupt The role of artificial intelligence and deep fake influencers is taking its toll on the influencer marketing landscape, but creativity will replace charisma in winning over brands in future, according to the boss of influencer marketing agency Disrupt. Former reality TV […]

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]]> 52434 Mapp Launches New AI Assistant https://uktechnews.co.uk/2023/11/07/mapp-launches-new-ai-assistant/ Tue, 07 Nov 2023 13:27:32 +0000 https://uktechnews.co.uk/mapp-launches-new-ai-assistant AI-powered assistant enhances marketing insights and campaign orchestration Mapp, the leading international provider of insight-led customer experience solutions, has today announced the latest addition to the Mapp Cloud – Mapp AI Assistant, designed to enhance and automate marketers’ cross-channel campaigns. Mapp has always been committed to simplifying the marketing landscape by helping marketers in identifying […]

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]]> 52306 Mastering Online Logo Creation: Tips and Techniques https://uktechnews.co.uk/2023/10/18/mastering-online-logo-creation-tips-and-techniques/ Wed, 18 Oct 2023 12:50:19 +0000 https://uktechnews.co.uk/mastering-online-logo-creation-tips-and-techniques In today’s digital age, a strong online presence is crucial for businesses and individuals alike. One of the fundamental elements of establishing a brand’s identity online is a well-designed logo. Creating an effective logo involves a combination of creativity, strategy, and technical skills. This article will delve into the world of online logo creation, offering […]

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]]> 51934 East Midlands based businesses announce merger. https://uktechnews.co.uk/2023/10/05/east-midlands-based-businesses-announce-merger/ Thu, 05 Oct 2023 13:01:50 +0000 https://uktechnews.co.uk/east-midlands-based-businesses-announce-merger “We Believe We Can Add Rocket Fuel To The Business & Help Deliver Rapid Growth.” Champions (Uk) Plc Announces Merger With Lowaire  CHAMPIONS (UK) PLC is to merge with digital marketing and website development agency Lowaire, it can be announced today. Staff from each of the companies enjoyed a celebratory breakfast as they marked the […]

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]]> 51699 Unlocking Public Relations Success: Mastering the PESO Marketing Model for Optimal Results https://uktechnews.co.uk/2023/09/29/unlocking-public-relations-success-mastering-the-peso-marketing-model-for-optimal-results/ Fri, 29 Sep 2023 08:55:21 +0000 https://uktechnews.co.uk/unlocking-public-relations-success-mastering-the-peso-marketing-model-for-optimal-results Marketers and public relations professionals strive to unlock the secrets of successful communication and engagement. The PESO model, created by Gini Dietrich, has emerged as a powerful framework that can revolutionize marketing strategies and drive optimal results. By understanding and implementing the PESO model, marketing experts can effectively navigate the ever-evolving landscape of digital marketing […]

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]]> 51636 Harnessing Reviews and Testimonials for Word-of-Mouth Impact https://uktechnews.co.uk/2023/08/18/harnessing-reviews-and-testimonials-for-word-of-mouth-impact/ Fri, 18 Aug 2023 14:30:47 +0000 https://uktechnews.co.uk/harnessing-reviews-and-testimonials-for-word-of-mouth-impact In today’s competitive business landscape, harnessing the power of customer reviews and testimonials is paramount for driving word-of-mouth impact. Genuine feedback from satisfied customers builds trust and credibility and influences potential consumers’ decisions. This article explores effective strategies for encouraging positive reviews, leveraging testimonials, and incorporating customer feedback into marketing campaigns to create a lasting […]

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]]> 50252 Global technology consultancy Thoughtworks selects Fight or Flight as UK PR agency of record https://uktechnews.co.uk/2023/08/02/global-technology-consultancy-thoughtworks-selects-fight-or-flight-as-uk-pr-agency-of-record/ Wed, 02 Aug 2023 15:10:50 +0000 https://uktechnews.co.uk/global-technology-consultancy-thoughtworks-selects-fight-or-flight-as-uk-pr-agency-of-record Leading global technology consultancy Thoughtworks has appointed B2B comms agency Fight or Flight as its UK PR agency of record after a three-way competitive pitch process. Thoughtworks has spent over 30 years helping clients which include the likes of the ITV, Mercedes-Benz and the NHS solve complex problems, navigate disruption and software, and prides itself […]

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]]> 49741 Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities https://uktechnews.co.uk/2023/06/08/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities/ Thu, 08 Jun 2023 13:23:42 +0000 https://uktechnews.co.uk/improved-customer-activation-mapp-expands-marketing-cloud-with-new-functionalities Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities, empowering them to deliver more personalized and effective campaigns. At the heart of this update is the newly enhanced Magento plugin. Marketing professionals […]

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]]> 47552 Forever 21 Selects Amperity to enrich offline and online customer experience https://uktechnews.co.uk/2023/06/06/forever-21-selects-amperity-to-enrich-offline-and-online-customer-experience/ Tue, 06 Jun 2023 10:36:11 +0000 https://uktechnews.co.uk/forever-21-selects-amperity-to-enrich-offline-and-online-customer-experience Iconic fashion brand deploys customer data platform to build long-term customer loyalty and drive revenue Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer […]

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]]> 47407 Amperity helps brands rapidly scale paid media campaigns with AI https://uktechnews.co.uk/2023/05/22/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai/ Mon, 22 May 2023 13:17:51 +0000 https://uktechnews.co.uk/amperity-helps-brands-rapidly-scale-paid-media-campaigns-with-ai Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend Amperity, the leading enterprise customer data platform (CDP) for consumer brands, has announced a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, […]

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